About

Welcome to TLR Publicity & PR, LLC

Clients of TLR Publicity & PR, LLC, enjoy solid community partnerships, the perks of red carpet events, national media exposure (“The Real Daytime”, JET, Black Enterprise and LUCKY Magazine, FOX, Fusion/ABC TV, etc.), Cover Story magazine placements, Keynote Speaker opportunities and more!

TLR Publicity & PR, LLC, a boutique PR agency based in Los Angeles, CA, serves clients nationwide, and is owned by Toni L. Rousell, a business owner since 1996 who, in 2009, translated her communication, marketing and business negotiation skills branching out into PR, publicity and marketing endeavors under the tutelage of NBA All-Star Legend Otis Birdsong and PR mentorship by industry veterans.

Working with NFL players Jeremy Shockey (Retired) and Malcolm Jenkins (Saints/Eagles), Rousell boasts of significant media placements beneficial to Jenkins, including the NFL star’s first ever magazine cover photo shoot and feature interview, going on to connect Jenkins with marketing executives of Raising Cane’s, benefiting The Malcolm Jenkins Foundation for years to come. She would also add to her portfolio work with other professional sports greats such as NFL Hall of Famer Willie Roaf and MLB’s Torii Hunter (Detroit Tigers), and managing countless media placements with nationwide outlets including FOX.   Celebrity Stylist Ryan Christopher (Atlanta) would be added to her client list, and Rousell would prove invaluable, during the stylist’s Magic City Classic project with Actress LisaRaye McCoy of VH1’s “Single Ladies”. Christopher would also enjoy his first ever major news cover story entitled “Valentine’s Day: What to Wear!”

TLR Publicity & PR, LLC now caters to the Entertainment, Sports and Beauty industries working with such notables as veteran Actor & Writer Peter Parros currently of Tyler Perry’s “The Haves and the Have Nots”, Actress Angela Robinson of Tyler Perry’s “The Haves and The Have Nots”, NFL Hall of Famer Willie Roaf, Ciera Payton of USA Network’s “Graceland”, Celebrity Makeup Artist TaniaMariaMUA and Celebrity Natural Hair Vlogger MahoganyCurls®, to name a few.

Toni L. Rousell, PR Manager & Director of PublicityToni L. Rousell, Publicist

An abbreviated list of what you can expect from TLR Publicity & PR, LLC: 

  • Bio Writing & Updating:   We’ll craft a bio that will tell your story to the world, precisely, and to the point!  You provide the details, leave the writing to us!
  • Media Relations/Interviews:  Interview scheduling with media relevant to your business or event and audience. Focused efforts on delivering your desired message, getting the word out about your organization, product, service or event.

•Print (Magazine/Newspaper) •TV •Radio •Blog

  • Electronic Press Kits (EPK):  As your media portfolio grows, so will your EPK. Make every impression, a lasting impression with a customized EPK.
  • Press Releases:   Preparation and distribution of professional, creative and informative press releases for relevant news, events and community efforts. Get the attention of those you need to know about what you’re doing.
  • Social Media Management:   Social media is here to stay and will only continue to permeate the business landscape, making and breaking brands.  Hire TLR Publicity & PR, LLC to establish, maintain and publicize all of your social media profiles.
  • Research, Email/Correspondence and More:   Going above and beyond to assist you with research, replying to email inquiries, personal styling/grooming for interviews, arranging car service to interviews and public appearances and more!

What People Are Saying…

Actress Ciera Payton: “Working with Toni has been a real pleasure. Her bright smile and willingness to enhance her clients’ work and products speaks volumes of her and her business. She is always there and pays careful attention to all the right details. I love her spirit and energy, because at times she has believed more in me than I have in myself! She motivates her clients and puts them in front of the right audience! This past year, she was able to get me on 2 magazine covers and a slew of articles and interviews! Toni is hands down the best Publicist! And I am more than honored to have her on my team! “

NFL Hall Of Famer Willie Roaf: “A Professional and efficient team! Promised and delivered both local and national media coverage. Honest, reliable, dedicated!” NFL DB

Malcolm Jenkins: “Toni is extremely hard-working and doesn’t rest until her clients are satisfied.” 

Justin Macione, Communications Manager, New Orleans Saints“Toni is a person who works extremely hard for her clients and has a lot of outstanding contacts. She also knows effectively how to give her clients visibility on multiple platforms!”

Nia Hughes, Founder and President at La Femme Chic Press: “Toni is detail-oriented, professional and a pleasure to work with.  I would recommend her to anyone looking for a publicist.”

Gwen J., President, Board of Directors of The Malcolm Jenkins Foundation: “Toni is a professional, extremely organized, can work independently and follows through on assignments until the job is done. An asset to any team!”

Actress Aasha Davis: Toni L. Rousell has the tenacity it takes to thrive in the entertainment business.   The highlight of the campaign was getting us into Jet Magazine!!! Thank you for promoting Season 2 of the Unwritten Rules.

Kim Williams, Creator of “The Unwritten Rules”: Toni is an extremely hard worker and is dedicated to her craft. She constantly works overtime to provide not only excellent service but solid results. While working with “the Unwritten Rules” Web Series, she not only delivered on gaining articles and interviews for the series, but she managed and increased the social media pages. If you’re looking for a proactive, effective publicist, Toni is the perfect choice.

Actress Kayla Ibarra, “The Unwritten Rules”: Toni is a fantastic PR Professional! She took our outstanding web-series, The Unwritten Rules, and helped bring it to a huge audience through her exceptional social media skills!  Our cast and writer/producer was able to get radio interviews through her, and we were also given PR announcements online. Now, we have over a million views!

Actor David Lowe: Toni is the best! She’ll connect with the fans you have and the people who don’t even know they love you yet! 

Filmmaker Dui Jarrod, Cloud Nine Productions“Toni Rousell truly UNDERSTANDS the meaning of public relations. Not only is she professional and responsive, but she displays a relentless spirit most would envy. She’s very selective about who she works with, so it could be tough to get on her radar. But if you are serious and committed, she’ll respond in kind and for me, took me and my brand to a national stage.”

Bianca Burwell, Owner of B&B Entertainment 3000: “Toni is excellent at what she does, showing dedication and doing what comes naturally to her. I recommend her to all my entertainment contacts and rest assured that the performance will be par-excellent seeking to continue a long-lasting business relationship!”

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Questions/Inquiries: toni @ tlrpubnpr.com