A successful celebration of “giving back”

It’s been said that “no act of kindness, however small, is ever wasted!” (Aesop) and that definitely held true for the Black Celebrity Giving’s 1 year Anniversary celebration held Friday, July 27, at EIFFEL Society in New Orleans. To some, the celebration of a 1 year Anniversary may not seem like a big deal, but the more than 300 guests joining in the celebration and the evening’s honorees would most certainly disagree.

It was an exciting opportunity to work with Black Celebrity Giving (BCG).  In just one short year, BCG had brought attention to such charitable efforts as Alicia Keys’ Keep A Child Alive Foundation”, Halley Berry’s work with the Jenesse Center, Inc. and 50 Cents’ challenge to ‘Hustle to a Million’ fighting world hunger, and now they were calling on my team to help with the Publicity and PR for the event.

And so the work began…

Not only did the Press Release need to be created and distributed, but BCG also needed:

  • A Third Honoree for the event
  • A band and singer(s)
  • A photographer
  • A good New Orleans dessert
  • More contributors to the gift bags…

and lastly, they needed more guests! It was a race against the clock with less than 3 weeks to the event, the RSVP list was growing, but slowly!  Making a few phone calls, we were able to answer BCG’s requests and check off their “to do list”.  After making just a few calls, I was able to secure the 3rd honoree for the event, The Roots of Music, the band and singers, the photographer, and the dessert.  Then, with the great help of Teirney J. of Deuce McAllister’s Catch 22 Foundation, Kori of GloPR, and Roslyn of BreakThru Media Magazine, my team and others, the guest list immediately began to grow at a very rapid pace!

Anchor Eric Paulsen of WWLTV Ch. 4 gave the event an early morning “shout out” and thanks to Liz Reyes of WVUE FOX 8 News, and Deuce McAllister’s immediate and courteous response to my request, we were able to get a great “day of the event” interview broadcast in the late afternoon!

Retired Saints RB Deuce McAllister talks with FOX 8’s Liz Reyes about BCG 1 year Anniversary celebration & the honoring of his Catch 22 Foundation

Saints Retired RB Deuce McAllister, me, FOX 8’s Liz Reyes and Teirney Johnson, Catch 22 Foundation Administrator


BCG Founder Jasmine Crowe’s vision of spotlighting the good works being done by black people (celebrities and not) in the black community, would continue in New Orleans with the honoring of Retired Saints RB Deuce McAllister’s “Catch 22 Foundation”, Pink House, Inc.”, and The Roots of Music”.  Actor Lamman Rucker, who some may know as “Troy, the Sheriff, who rescued Jill Scott in Tyler Perry’s ‘Why Did I Get Married’” or as “Mr. Brown’s nephew” on the T.V. show ‘Meet the Browns’, served as celebrity host for the evening, and joined in the celebration.

Retired Saints RB Deuce McAllister (Founder, Catch 22 Foundation), April Fournier-Scott (Exec. Director, PINK House, Inc.), Actor Lamman Rucker and Lawrence Rawlins (Director, The Roots of Music)

The management of EIFFEL Society expressed their extreme pleasure with the event, telling everyone they could that “this is one of the best events we’ve ever hosted”.  Now that was just great to hear!  Everyone who made it possible should be proud.  No one person did it alone; it took teamwork and commitment to the cause.  What a thing to celebrate: “giving back”.  As Anne Frank stated “no one has ever become poor by giving”.  I say “to give of yourself is the ultimate gift to give!”

Catch 22 Foundation Administrator Teirney Johnson, Ret. Saints RB & Founder of Catch 22 Foundation Deuce McAllister and Me

Me with Black Celebrity Giving Founder, Jasmine Crowe

Me with Actor Lamman Rucker

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