Being social is good Business

Understanding the need to consistently market their product or service is something that most small business owners have a pretty firm grasp on….or do they?

When was the last time you found yourself needing a dentist, a hairstylist or even an auto repair mechanic and you reached for the phone book.  No, not yellowpages.com, but the big bulky business directory that your parents used?  Okay, so when was the last time?  Just as I suspected…don’t worry, I can’t remember either…

May seem odd, but today, businesses that are well established tend to use the printed business directories as a way to retain their legitimacy, while those trying to get off the ground had better let their fingers do the tapping on a computer keyboard!  To rely on an ad in a printed business directory as your sole source of advertising, especially for a new service business which will thrive on “word of mouth advertising”, could mean suicide for the average small business.

Today, millions of wise business owners who know the value of word of mouth advertising, customer referrals and “a picture (or YouTube video) is worth a thousand words”, are allocating significant portions of their advertising budgets to pay for social media costs, either through outsourcing or by way of additional staff.

 

Social Media presence is good for Business!

Don’t let the disappointing results of “My Space” fool you into thinking that Twitter or Facebook will go belly up….not gonna happen!   Social Media, especially Twitter, is a great and inexpensive way to truly network and spread the word about your business, meet other business owners just like you, and most of all, constantly keep your business in front of current & potential customers.

A word of caution: don’t dart off and set out to post a bunch of information about your business’ services or products.   Instead, build relationships…be social! You’ll attract more people and be in touch with your consumer base, which is always good for business!

~Toni L. Rousell, Publicist & PR Professional

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